The Balanced Business Principle
For a business to thrive both in ethics and profits, the 8 typical business areas shown in the diagram need to be in balance.
In most businesses however there is imbalance causing constant tension between the people in the business and cash-flow. More often than not business owners believe that if they fix their sales and marketing it will solve all their problems and when they find the positive effect is short lived, it increases levels of frustration and anxiety.
My expertise is in working with the business owner to bring balance between these 8 segments through an increase in knowledge, strategies and systems.
If a sudden and massive increase in sales occurred, would it equate to an increase in profits or could it cause some cashflow or other issues?
Product or Service
Is your product or service fit for purpose and does it meet or exceed customer expectation? Do you measure this?
How effectively do you manage not only staff, but also business partners, alliances, customers and suppliers?
How accurate and accessible are your accounting records? Do you know how to interpret them in a meaningful way?
Ownership, Management & Mindset
A business will never grow beyond the vision and mind-set of the business owner. Is your own continued education a strong driver?
Research & Development
Is it possible that some of your business decisions are driven by an emotional attachment to your product or service rather than research, facts and figures?
Business Systems & Processes
How effective and robust are your business systems and processes? How do you identify loopholes and weaknesses?
Are your marketing strategies consistent, effective and measured? How often do you implement new strategies or test and adjust existing ones?
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